Crowne Plaza Northstar Hotel Privacy Policy

Marcus Hotels, Inc. d/b/a Marcus Hotels and Resorts values its relationships with its guests. As part of its commitment to providing best-in-class service to its guests, Marcus has created this policy to describe its policies regarding its collection of information from consumers, its use of such information, and its privacy practices with respect to same. In order to make informed decisions regarding your personal information, Marcus strongly urges you to review this policy completely and carefully.

This privacy policy applies to information collected by Marcus Hotels, Inc., its subsidiaries, licensees, and affiliated companies (collectively, “Marcus”) through your (i) use of any website(s) for Marcus’s owned or managed independent hotel and restaurant properties (collectively, the “Websites”), (ii) participation in any sweepstakes, promotion, or survey offered by Marcus, and (iii) disclosure of personal information to Marcus through any other means. While your acceptance of this policy is voluntary, your continued use and/or participation in any of the foregoing constitute your acceptance of this policy and any other applicable terms.

How Marcus Collects and Uses Data. You may generally use the Websites without disclosing personally identifiable information. However, use of certain services on the Websites may require you to submit personally identifiable information.

When you visit the Websites, Marcus automatically collects data on your usage of the Websites and your online behavior, e.g., previous websites you visited, your computer’s web browser, operating system, and IP address, and how you navigate and interact with the Websites. Marcus collects this information on an anonymous basis.

Marcus may also collect additional information from you, depending on how you engage with Marcus. For example, Marcus may collect information from you if you communicate with us through email or participate in online surveys. These services may require you to provide your email address, your name, and comments. This information is used in order to respond to you and address the feedback or request that you provided.

Consumers may voluntarily sign up on the Websites to participate in surveys, contests, or sweepstakes, or to receive promotions and other marketing material from Marcus. The information collected may include your name, email address, zip code, and birthday and anniversary information.

Additionally, the Websites offer guests the opportunity to place requests for services, such as booking conference rooms or ballrooms. Information collected from guests when they place requests for services on the Websites includes your name, phone number, and email, and information about the service requested. Marcus uses this information to accommodate your request and prepopulate data to streamline your future requests.

Marcus uses the information collected from you in a number of ways, including, without limitation, to improve the content and navigation of the Websites, to assist in the marketing and promotion of Marcus’s services in which you may be interested, to communicate with you for customer service purposes, and to prevent and detect fraud or other misuse of the Websites. Further, Marcus routinely shares this information with third parties, such as industry data sharing services and promotional and other business partners.

Marcus takes reasonable measures and implements appropriate safeguards to protect your personal information. However, by agreeing to this policy, you acknowledge that transmission of information over the Internet is, inherently, not secure. Security breaches cannot be prevented entirely, and by continuing to use the Websites and applications, you accept the risk that a security breach may occur. For that reason, Marcus asks that you do not send your social security or credit card numbers to us through an unsecured email.

Third Parties. Marcus may retain third parties to place and manage advertisements on its Websites. These third parties may automatically collect information from you, through cookies and other technology, in order to provide you with tailored advertisements on websites you visit.

Marcus uses Google Analytics to collect information about your use of the Websites, your navigation to the Websites, the time and date of you visited the Websites, and your IP address. Google uses this information to provide use reports about traffic on the Websites. For more information, please visit www.google.com/policies/privacy/partners.

In addition, the Websites may contain links to other websites that are not operated or controlled by Marcus, including the online reservations system. Marcus does not endorse the content, nor make any assurances about the security, of these websites. Marcus is not responsible for the privacy practices of third party websites. This policy applies only to the information collected by Marcus as specified in this policy. It is your responsibility to understand the individual privacy policies of any website you visit.

Cookies. Cookies are small files that a website installs on your hard drive. Cookies enable our web server to recognize your computer, which allows the Websites to tailor content to better match your interests and preferences. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at the Websites and the websites you visit just after the Websites. However, the data collected does not include personally identifiable information. You can set your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to block cookies altogether; however, doing so may impair your ability to use the Websites. As noted above, third party digital marketing agencies may use their own cookies, which collect their own anonymous information independent of Marcus’ activities.

Permitted Users. Marcus does not specifically target the Websites and its applications to children under 13 years old. If you are under the age of 13, you should only use the Websites and applications under the supervision of a parent or guardian.

Modification. Marcus reserves the right to change this policy at any time without notice. You are responsible for keeping apprised of the current policy; thus, Marcus encourages you to check the policy periodically. Any changes or updates will be effective immediately upon the posting of the revised policy to the Website. Your continued use of the Websites constitutes your acceptance of any revised policy. Notwithstanding the foregoing, Marcus will endeavor to provide notice of any material changes to this policy by posting notice on the Websites.

Disclosures. Marcus may be required to share personal information with law enforcement or government agencies as a result of a court order, subpoena, or as otherwise required by law. Additionally, Marcus may disclose your information as part of a planned or potential corporate sale, merger, reorganization, consolidation, or similar events. Your information will be treated as an asset and be transferred to the purchaser as part of a sale or other transaction.

Opting Out. You are never obligated to provide Marcus with any personal information. At any time, if you would like to cease receiving communications from Marcus or limit Marcus’s ability to share your information with third parties, you may “opt out.” You may unsubscribe to all communications from Marcus by filling out an unsubscribe form located on the Websites, sending an email to [email protected].
Policy Last Updated: September 9, 2015.